AD Pulse is the first coaching program intelligence platform built for Athletic Directors, Club Directors, and anyone who oversees coaches. Structured surveys, AI-generated reports, and a private coach development portal in one place.
Whether you run a high school athletic department, a club program, or an entire district, you are responsible for every coach you oversee. The tools have not kept up with the job.
Most program leaders rely on informal conversations, gut feelings, or outdated paper forms that tell you almost nothing about how a coach is actually performing.
Even when you gather input from athletes, parents, or members, there is no way to synthesize it into something clear, fair, and actionable that you can actually bring to a coach.
Without a structured growth loop, coaches have no real insight into how they are perceived and no roadmap for getting better. That is not good for them or your program.
AD Pulse closes the gap between what you sense about your coaches and what you can prove, share, and act on. Whether you run a school, a club, or a multi-sport organization.
Send targeted surveys to athletes, members, parents, peer coaches, and coaching staff. Built-in question banks and AI-assisted survey design mean you are always asking the right questions for your context.
Stop sifting through raw data. AD Pulse's AI generates two reports for every evaluation cycle: a private Conversation Guide for you and a growth-focused Feedback Report for your coach.
Share curated reports through a private coach portal, let coaches write reflections, and build a career portfolio that follows every coach through their career, whether in a school or a club.
AD Pulse works with your schedule, not against it. Each cycle takes minutes to launch and delivers insights your coaching staff has never had before, no matter what kind of program you run.
Choose athletes, parents, peers, or a self-reflection survey. Build with a goal-based dropdown, AI prompt, or your own question bank and launch in under five minutes.
Responses are collected and processed automatically. The AI surfaces patterns, flags themes, and generates two tailored reports: one for you, one for your coach.
Walk into your one-on-one prepared. Share the coach's report through their private portal. Watch your coaches grow with data-backed direction, not vague impressions.
Whether you are an Athletic Director, a Club Director, or a program coordinator, every feature in AD Pulse exists because someone in your role needed it.
Three ways to build: goal-based dropdown, AI prompt builder, or manual question selection from a curated question bank.
Two reports per evaluation: an AD Conversation Guide and a Coach Feedback Report synthesized from every response.
Share curated reports directly with coaches in a private, growth-focused space they can access anytime.
Coaches write private reflections or share them with you, building a culture of honest self-assessment.
Track each coach's full career record, season results, and program milestones in one organized profile.
Upload athlete and parent rosters in seconds. AD Pulse sends invites and smart reminders automatically.
Every survey, report, and portal page carries your organization's name and colors. School, club, or district, it feels like yours, not generic software.
Install AD Pulse directly on iPhone or Android. Full experience on any device, wherever the job takes you.
Platform-level oversight for multi-campus or multi-site deployments. Manage accounts, track usage, and maintain standards across your entire organization.
I have been an Athletic Director for sixteen years and this is the tool I always wanted but did not know how to ask for. For the first time, I walked into a coach evaluation with real data, a clear guide, and something my coach could actually take home and grow from. This changes the job for every program leader.
Built for school ADs, club directors, and program coordinators. Every plan includes a free trial. An activation code is required to sign up.
All plans start with a free trial. Activation code required at signup.
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Limits | |||
| User accounts | 1 | 3 | 10 |
| Max coaches | 10 | 30 | Unlimited |
| Surveys per month | 5 | 20 | Unlimited |
| Reports per month | 5 | 20 | Unlimited |
| Surveys and Reports | |||
| Survey types | All 6 | All 6 | All 6 |
| AI report generation | |||
| Coach portal | |||
| PDF downloads | |||
| Tools and Branding | |||
| School branding | |||
| AD evaluation tool | |||
| Custom domain email | |||
| Support | |||
| Standard support | |||
| Priority support | |||
| Dedicated onboarding | |||
Once you upload your roster via CSV, AD Pulse sends each athlete, member, or parent a unique survey link by email. The link requires no login or app download. They tap, respond, and they're done. Automated reminders go out to anyone who hasn't responded, so you get the best possible response rate with minimal effort on your end.
No. All individual responses are anonymous by default. The AI synthesizes themes and patterns from the data, so the coach feedback report reflects the group's overall experience, not any single person's comment. You decide exactly which insights to include when sharing a report with a coach through the portal.
After survey responses are collected, AD Pulse's AI analyzes quantitative ratings and open-ended comments together, identifying strengths, recurring themes, areas of concern, and growth opportunities. It produces two documents: a Conversation Guide written for you and a Feedback Report written for the coach. Both are structured, professional, and ready to use.
Absolutely. You can build surveys three ways: use the goal-based dropdown to generate questions from a target outcome, describe what you need in plain language and let the AI build it, or pick questions manually from a curated question bank. All three methods let you add, remove, or edit questions before you send.
Yes. AD Pulse is built as a Progressive Web App (PWA), which means you can install it directly on your iPhone or Android home screen with no app store required. The full platform experience, including survey management, report review, and the coach portal, works seamlessly on any mobile device.